WHISKY LIVE FESTIVAL BRAND INTRODUCTION SERIES

The Brand

McConnell’s Irish Whisky is a brand that dates back to 1776 and thanks to it’s re-launch by Belfast Distillery Company it is once again finding great success across the city of Belfast and across Northern Ireland. McConnell’s was Born in Belfast, one of the world’s great industrial cities, and will be synonymous with the city for many decades to come. Indeed, whiskey was once one of Belfast’s premier industries, back in the 1800’s it produced more whiskey than any other city on the island of Ireland. The team at Belfast Distillery Company is intent on restoring this great tradition through the re-launch of McConnell’s and the construction of McConnell’s Distillery and Visitor Experience in the heart of Belfast. McConnell’s 5-Year-Old Irish Whisky and McConnell’s Sherry Cask Finish are winning international awards and building the profile of our portfolio in global spirits markets.

McConnell’s Distillery & Visitor Experience

Our shareholders have invested in this once in a lifetime opportunity to not only restore a legendary whiskey, but also a legendary building. Crumlin Road Gaol is one of Belfast’s most historic buildings, dating back to the mid 1800’s and our plan is to build a fully operational distillery and visitor experience within this listed building – that’s no easy task. When opened the new distillery will extend over three floors offering 1,000 sq. m. of distilling floor-space and 1,700 sq. m. for the visitor experience. We will have capacity to distil 500,000 litres of pure alcohol every year and welcome over 100,000 visitors plus employ circa 50 people in an area of Belfast that will greatly benefit from our investment. J&J McConnell’s Distillery and Visitor Experience will be among the major tourist spots in Belfast, adding value to the established destinations such as Titanic Belfast, Ulster Museum, as well as the social venues across Belfast, a city renowned for its’ great hospitality. Without doubt, J&J McConnell’s Distillery and Visitor Experience will be a unique destination for visitors from near and far providing a state-of-the-art distillery with an unbelievable whisky experience and becoming the home of McConnell’s Irish Whisky – almost 250 years after the brand was first born in Belfast.

McConnell’s Irish Whisky 5-year-Old

Aged 5 years, McConnell’s is a fine blend of Irish malt and grain whiskies which have been gently rested in select bourbon casks, bringing.

beautiful overtones of vanilla sweetness, ripe fruits, butterscotch, and pepper spice. Bottled at 43% ABV

McConnell’s Sherry Cask Finish

Aged for 5 years in 1st fill select Bourbon barrels. It is then finished in the finest Oloroso Sherry Casks which bring out rich

aromas of dried figs, dark chocolate, and lingering spice. Bottled at 46% ABV, non-chill filtered.

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