Buffalo Trace Distillery at the Whisky & Spirits Live Festival

Buffalo Trace Distillery at the Whisky & Spirits Live Festival

About the Brand


For over 200 years, the Buffalo Trace Distillery, owned by the Sazerac Company in Kentucky, USA, has been defined by a dedication to one craft: making fine bourbon whiskey.  By honouring tradition and embracing change it is officially the World’s most decorated Distillery with an array of award-winning bourbons in its portfolio.


Bourbon sales are soaring globally and in South Africa so it’s no surprise that Cape Town-based premium drinks company, Truman & Orange, is proud to represent the Buffalo Trace’s Distillery in their portfolio.  They will be exhibiting at this year’s Whisky & Spirits Live in Sandton 6th– 8th November 2019


No-one could’ve predicted the global surge in the demand for premium Bourbon by 2019. Bourbon is one of the most dynamic whiskey categories both worldwide and in South Africa where it has grown by 45%. This means that it’s really difficult to get your hands on a good bottle of premium Bourbon to buy and the opportunity to sample it is even rarer.


For over 200 years, the Buffalo Trace Distillery in Kentucky, USA, owned by the Sazerac Company has been defined by a dedication to one craft: making fine bourbon whiskey.  By honouring tradition and embracing change it is the World’s most decorated Distillery.

Earlier this month, in an unprecedented event, three whiskeys from the Sazerac Company took the top awards for the best whiskeys in the world in “Jim Murray’s Whiskey Bible 2020,” winning World Whiskey of the Year for its 1792 Full Proof Kentucky Straight Bourbon Whiskey, William Larue Weller 125.7 proof second finest whiskey in the world, and Thomas Handy Sazerac Rye 128.8 proof third finest whiskey in the world.

Although these winner’s won’t be available to taste at Whiskey Live you can enjoy sampling not only the flagship, Buffalo Trace, but Sazerac Straight Rye, Blanton’s Single Barrel, Blanton’s Gold, Eagle Rare Single Barrel, 1792 Small Batch Bourbon and WL Weller Reserve.


Buffalo Trace, the flagship brand is made from the finest corn, rye and barley malt, and this American Bourbon whiskey ages in new oak barrels for years, in century-old warehouses until the peak of its maturity.


Buffalo Trace is highly awarded, well respected by Bourbon lovers and the No.1 Bourbon in Craft Whiskey Bars across the USA.  When sampling Buffalo Trace look out for the Vanilla, mint and molasses aroma, sweet with notes of brown sugar and spice that give way to oak, toffee, dark fruit and anise on your palatte and a long and smooth finish with serious depth.


Any craft barman worth his salt will tell you that Sazerac Rye Whiskey is the New Orleans original. Be sure not to miss out on the chance to taste it at the Buffalo Trace Distillery Stand.  What makes it so special? It’s a Rye Whiskey that dates back to the 1800s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans. It was at the Sazerac Coffee House on Royal Street where local patrons were served libations made with Rye Whiskey, absinthe and bitters, which became known as the “Sazerac” and this is where America’s first branded cocktail was born. This is the Bourbon whiskey that started it all.




Meet the ambassador


Lauren Penny

Brand Ambassador

Buffalo Trace Distillery


Please tell us a little about your background?

I grew up in the hospitality industry – hotels, restaurants and wine farms – because of my pops. When I finished school, I worked behind the bar to make extra cash and just fell in love with it. I worked in a few places around Cape Town making cocktails, running restaurants and spending some time in the kitchen. But I always landed up back behind the bar: my happy place. I managed a bar school for a while and then started off my Brand Ambassador career in 2014 and I haven’t looked back. They say you don’t choose this industry, it chooses you, and boy am I glad it chose me!

Tell us about your role as Brand Ambassador for Buffalo Trace Distillery and what this involves?

A lot of people think being a BA is a glorified job where you travel and spend time in bars… It is so much more! I love conducting training and tastings with bartenders and whiskey enthusiasts. There is something so rewarding about talking to interested people about bourbon, something that I’m so passionate about. I am extremely lucky to be able to call this my job because I absolutely love what I do.

Bourbon seems to be booming, in your opinion why is it gaining popularity, particularly in SA?

It’s been really cool to watch how the drinks industry has blossomed and changed over the last decade. Consumers are starting to ask questions about what they are drinking. They’re being specific about what flavours they enjoy and they’re far more adventurous with trying new things. South Africans are known for our sweet palates and bourbon has lovely sweet notes, so the two are destined to become friends.


What is your favourite bourbon in the range and why?

That’s like asking a parent if they have a favourite child! There’s a variant for every occasion but I find that Blanton’s Single Barrel seems to be the one I go for the most. For me, it’s the epitome of a perfect bourbon: the classic sweetness, the cheeky spiciness and then that soft lingering finish that makes you want to go in for another sip.


What’s your favourite cocktail to make? And to drink?

I think that has to be the Old Fashioned for both. It’s an old classic created in the late 1800’s with three simple ingredients (bourbon, sugar and bitters). When it’s made with a lot of love, the bourbon is the hero in the drink. I love a Buffalo Trace Old Fashioned.


How to make Lauren’s favourite – Buffalo Trace Old Fashioned



50ml Buffalo Trace Bourbon

1⁄2 tsp Sugar

3 dashes Angostura Bitters

1 tsp water

50ml Sazerac Rye



  1. Add the sugar, bitters and water either into a beaker or straight into a rocks glass and stir until the sugar is nearly dissolved.
  2. Fill the glass with large ice cubes, add the bourbon (and the sugar mixture if you used a beaker) and stir gently to combine the flavours.

Express the oil of an orange peel over the glass, then drop in.