|By Whisky Live Staff||07-05-2019|
The Glenlivet is universally known as the quintessential single malt against which all other single malts are measured. The Glenlivet is the benchmark. Its heritage goes back over 250 years and spans seven generations of distillers from the Smith families.
About the brand
The Glenlivet was and is…
·the first licensed distillery in Scotland.
·the single malt that created the term “Single Malt”.
·the first to put the term “Single Malt” on the bottle label.
·the single malt that inspired a whole region, today called Speyside, which provides the world's favourite style of single malt whisky. The Speyside is to Scotch whisky what Cognac is to the best French brandy.
The Glenlivet is universally known as the quintessential single malt against which all other single malts are measured. The Glenlivet is the benchmark. As the Malt Advocate magazine waxed lyrically “The Glenlivet is debonair and sexy - It is the Sean Connery of Whisky”.
Its heritage goes back over 250 years and spans seven generations of distillers from the Smith families.
The Glenlivet is often imitated but never equalled.
The Glenlivet is renowned amongst connoisseurs as the finest and most elegant single malt whisky in the world. From the very beginning, many malt whiskies have tried to emulate The Glenlivet’s fine flavour and delicate aroma and to benefit from its familiar name. However, the taste of this whisky is unique, and it remains the only single malt Scotch whisky which may legally call itself The Glenlivet.
The Glenlivet is a world leader.
The Glenlivet is the world’s leading 12-year-old single malt Scotch whisky and is the leading single malt whisky range in the USA and continental Europe.
So what are the ingredients for the success of The Glenlivet the world over?
·mineral rich water from Josie’s well
·Taller, wider copper pot stills
·Careful, slower and more gradual maturation.
·And most importantly – The Glenlivet is in the finest and most perfect location in Speyside, Scotland. At an altitude of just over 900 feet above sea level - fresh temperatures are guaranteed all year round, allowing for the perfect release of the harsher alcohols from the casks during ageing, producing the smoothness so recognized by connoisseurs.
The brand ambassador
The Glenlivet’s new South African Brand Ambassador Marco Vandeput is the epitome of THE discerning gentleman. An important quality when one represents a whisky brand that owns the reputation of being the single malt whisky in the world.
At just 27 years of age, this impeccably turned-out and well-travelled young man who boasts 4 globally recognized degrees, including a double Bachelor and Master’s degree in International Business Management and who recently graduated from the renowned Chivas Brothers Whisky Academy in Scotland, is a global citizen who has travelled the world - yet remains his own man in every way.
Born in Belgium and raised in Johannesburg, his roots are firmly planted in Mzansi, though he brings a uniquely Eurocentric flair to his new role. His love affair with whisky began in 2011 when he and a Scottish friend first shared a peated dram together while studying in Denmark. ‘I believe that first dram is what set me on my path to representing THE Glenlivet - the drink of choice for discerning gentlemen when savouring meaningful moments, ‘he says.
Clearly smitten with his new role as custodian of the brand, his passion for THE Glenlivet’s finely crafted whisky range is infectious. Marco regards it as a privilege to represent this leading whisky brand, with its rich heritage and superior quality.