|By Whisky Live Staff||07-05-2019|
About the brand
Pot Still Irish whisky is a style of whisky which is unique to Ireland in general and to the Midleton Distillery. It is regarded as the quintessential style of Irish whisky. Made from a mash of malted and unmalted barley, which is then triple distilled in traditional copper pot stills, Pot Still Irish Whiskies are characterized by full, complex flavours and a wonderful, creamy mouthfeel.
The inclusion of unmalted barley to the mashbill along with the tradition of triple distillation, defines the character of Pot Still Irish Whiskey and the uniquely Irish approach to whiskey distillation.
Single Pot Still Irish Whiskeys (whiskeys originating from a single distillery) were once the norm in Ireland and from the late 18th century to the early 20th century, Single Pot Still Irish Whisky was the most sought-after whisky style in the world. Indeed, by the turn of the 20th century, more Pot Still whisky was exported from Ireland than any other whisky style from any other country. However, a number of unfortunate coincidences led to the demise of full flavoured Pot Still Irish Whiskies and to the rise of the lighter, more accessible blended whiskies, which combined lighter grain whiskies with the fuller flavoured Pot Still whiskies or Malt whiskies.
While Pot Still Irish Whiskies continue to be used as a key component in many well-known Irish blend brands, by the turn of the millennium only two Single Pot Still Irish Whisky brands had survived – Redbreast & Green Spot. However, in recent years this style of whisky has enjoyed a renewed groundswell of interest from whisky writers and enthusiasts alike, giving rise to the demand for new expressions and now, to the ‘Single Pot Still Irish Whiskies of Midleton’ range.
The brand ambassador
The Jameson Brand Ambassador Murendi studied a Marketing Management Degree at The University of Johannesburg. She has held a number of marketing roles and worked on various brands. Raised in Pretoria but went on to move to Johannesburg to study.
Murendi is a Driven, Easy-going and Convivial. I believe to be an open minded, caring, confident and easy to chat person which will makes meeting new people less challenging. That combined with being driven will hopefully pave the way to success.
Her journey with Whisky began in 2016 as an occasional drink but I have now grown to Love drinking Whisky and working for Pernod Ricard was just the cherry on top. Getting this opportunity is something that she is beyond excited and grateful for.